Google just started rolling out a new feature: Sponsored Maps Icons. In case you don’t know what a map icon is, let alone how to sponsor one, they’re those tiny little points on the map that look like they’re basically part of the map level, not even an overlay. If you click on one, you [...]
Archive for the ‘Paid Advertising’ Category
17 Aug
Radically Different Local SERPs Found In The Wild
Mike Blumenthal has been doing some great work today exploring the different test SERPs layouts that Google is testing out. If you’re just joining the conversation now, here’s what the new layout looks like (Thanks for the screenshots Mike): Basically, what Google is doing here is meshing the organic results with the local results. While [...]
16 Aug
Cool Trick for Advertising on Your Competitors’ Place Pages
You may have noticed on the center right part of your place page that Google runs some ads. This is a great place for ads – anyone who is looking a plumber’s Place Page, for example, is probably a pretty good potential customer for any other customer. Here’s how you can run ads exactly in [...]
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