Foursquare has just added a nifty new feature that’s a must-have for any local business that tries to be smart about its advertising: The “Add to My Foursquare” button. This button makes it very easy for website visitors to become actual store visitors. I’m looking at it as a sort of opt-in geospecific remarketing campaign. [...]
Archive for the ‘Mobile Search’ Category
3 Aug
comScore Data: Mobile-Local Search Up
Today, Andrew Shotland discusses the comScore data recently released. The data segments the growth in the mobile-local directory sphere from March 2009 to March 2010. Highlights: While mobile users overall grew by 10%, mobile-local directories saw a 14% rise in traffic, marking over 17 million visitors. There was a 42% rise in the visitors using [...]
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