Foursquare has just added a nifty new feature that’s a must-have for any local business that tries to be smart about its advertising: The “Add to My Foursquare” button. This button makes it very easy for website visitors to become actual store visitors. I’m looking at it as a sort of opt-in geospecific remarketing campaign. [...]
Archive for the ‘Foursquare’ Category
20 Aug
Checkin Wars: Claim Your Business!
Big news this week coming from Facebook: Checkins! The checkin wars have officially begun. Google Places will probably have something similar as well. It’s only a matter of time before checkins become a huge factor in local search ranking. Let’s see who comes out ahead, but for now, there’s going to be another required verification [...]
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