Foursquare has just added a nifty new feature that’s a must-have for any local business that tries to be smart about its advertising: The “Add to My Foursquare” button. This button makes it very easy for website visitors to become actual store visitors. I’m looking at it as a sort of opt-in geospecific remarketing campaign. [...]
Archive for the ‘Checkins’ Category
20 Aug
Checkin Wars: Claim Your Business!
Big news this week coming from Facebook: Checkins! The checkin wars have officially begun. Google Places will probably have something similar as well. It’s only a matter of time before checkins become a huge factor in local search ranking. Let’s see who comes out ahead, but for now, there’s going to be another required verification [...]
31 Jul
Checkins: A New Google Places Ranking Factor?
Google has just announced that they’re opening up their API to developers, encouraging checkin-type apps to link up with Google Places. This is a great move, that can 1) Bring additional focus to Google Places, encouraging both greater customer interaction, as well as increased SMB owner awareness of Google Places, something Google has been struggling [...]
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