Reputation Management is the next big thing in the SEO world. If you’re an individual, you want to “own” all ten spots on the SERP for your name. If you’re a company, you want to own all ten spots for your brand, as well as any specific products or services you provide.
Here’s a neat trick to help you get the #1 spot for a search for your name or brand followed by your city (if you have a name that’s more generic than mine –Menachem Pritzker – people searching for you are likely to qualify their search with a geographic qualifier, John Doe NY, for example). Create a place page for you yourself, or your company (obviously, this is a no brainer for a retail establishment, but my point is that it’s also a useful trick for non-location specific businesses).
Here’s me in Miami (though I don’t live there anymore, I still list my parents’ home as my official US residence).
That's me!
Here’s my wife’s editing business, run out of our home in Jerusalem. Obviously, nobody’s going to search for “Pritzker Editorial Jerusalem” unless they already know who we are, so we won’t get any additional business like this, but it establishes us as a reputable business if anyone checks up on us.
This is her!
