Matt McGee discovered an interesting tool for finding your competitors’ citations, and it’s not a bad one. The folks over at Ontolo have put together an automated version of their citation tracking by phone number method. Basically, the way it works is like this – the phone number is the one absolutely unique element of any business. A company name could be repeated, or even an address in an office building. But by Googling a phone number, you’re guaranteed relevant results for the business you’re searching for. In fact, when you Google a phone number, the results are a complete listing of that business’s online presence…otherwise known around here as a complete citation record.
The tool automates this process, and generates a list of unique domains, sorted by the frequency they show up in the citation profiles of the 7-pack listings. So now you just need to duplicate your competitors’ efforts and add a few of your own, and you’re all set!
The only additional feature I wish for would be a way to go deeper than just the 7-pack. Why not show citations for the top 20 (or 200) businesses?