Responding to reviews is a critical feature for reputation management, and now Google lets you do precisely that. The benefits are enormous – business owners finally have a voice to combat malicious or even fake reviews, and even just say thanks to great reviews.
Here are a few features I hope we’ll see added to this one:
The response is basically a comment on the review. Why not allow anybody to comment on the review, ala Facebook style? It’s basically a more informative alternative to the “Was this review helpful?” feature Google Places has already had for a while.
Responding to reviews should be an option that’s available to all reviews, pulled from all sites. Not just the reviews generated on the company’s Place Page! C’mon Google, this one’s a no brainer. If reviews on InsiderPages or Yelp are important enough to be shown on the Place Place, why should they be treated any differently re: responding?